CyberOptics - Trade Show Graphics APEX, the largest SMT (Surface Mount Technology) show in North America, was held on the same weekend as the Super Bowl. We created a program that used the sports analogy of "Your Game Is On The (production) Line" to tap into the existing buzz surrounding the biggest sporting event of the year. Elements included a sports quiz, ticket giveaways and an invitation to the booth in the form of a VIP ticket.