At one point there was the perception that creative firms needed to pick a niche and stick to it, whether it was an ad agency, design firm or Web site developer. Then came “integrated marketing” and all of a sudden firms were all things to all people. We propose an alternative: great thinking and great creative applied appropriately and delivered flawlessly. We call it GTGCAADF. No, we don’t really. We call it the way we work. We believe that the work should tell the true story. So take a stroll through our examples and we’ll keep our acronyms to ourselves.